Cafes, coffee shops, sandwich bars

In this busy and demanding sector, customer service is everything. And listening carefully to your customers will keep you on top of the competition and on top of your own staff's performance.

• Place cards, table toppers and postcards within easy reach. Customers are often looking for something to read while they wait
• Allow customers to text feedback directly to you from the premises. This is usually highly effective for this type of business.
• Run competitions and offer prizes for the most useful feedback or suggestions. Instantly reward your customers who interact with you with discounts and freebies.

Restaurants

Monitor kitchen and front of house performance using real time feedback.

• Text message feedback can work really well - some customers love to tell you what they think directly when they're on the premises.
• Advertise your Niggle feedback channels prominently so that customers tell you directly when something is wrong - rather than writing a negative online review about your business that can harm your business.
• Issue instant reward codes for use after the meal or on the next visit.

Guesthouses and hotels

Traditional comment cards are seldom completed, difficult to analyse and store long term. Allow guests to send their thoughts directly from their room via text message or from their iPhone or Blackberry.

• Display printed cards in each room inviting instant feedback (we provide all the materials you need).
• You'll get feedback to your email account in real time so you can deal with issues as they are reported. Guests love something new and quirky so you can expect response rates to skyrocket!
• Track your performance over time. All data is automatically analysed and archived in your online dashboard.

Retailers

Unless customers buy, how do you know what they are thinking about the stock on offer?

• Increase customer feedback levels by providing online and text message feedback channels
• Text message feedback can work well if advertised throughout the store - as customers love to be able to tell you what's on their mind while they're in the store.
• Publicise your feedback channels extensively on posters, printed onto your till receipts, and using cards at the counter.
• Offer customers incentives to send you feedback, such as discounts if they buy from you.